The Impact of Social Media Fan Pages on Consumer-Based Brand Equity

Wolfgang Jonas Weitzl, Ardion Beldad, Sabine Einwiller, Robert Zniva

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 AMA Winter Academic Conference
PublisherAmerican Marketing Association
Publication statusPublished - 2016
Externally publishedYes
Event2016 AMA Winter Marketing Educators Conference - Caesar's Palace, Las Vegas, United States
Duration: 26 Feb 201628 Feb 2016


Conference2016 AMA Winter Marketing Educators Conference
Country/TerritoryUnited States
CityLas Vegas

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