The Impact of Social Media Fan Pages on Consumer-Based Brand Equity

Wolfgang Jonas Weitzl, Ardion Beldad, Sabine Einwiller, Robert Zniva

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 AMA Winter Academic Conference
PublisherAmerican Marketing Association
PagesA-35
Publication statusPublished - 2016
Externally publishedYes
Event2016 AMA Winter Marketing Educators Conference - Caesar's Palace, Las Vegas, United States
Duration: 26 Feb 201628 Feb 2016

Conference

Conference2016 AMA Winter Marketing Educators Conference
CountryUnited States
CityLas Vegas
Period26.02.201628.02.2016

Cite this