The Impact of Proactive Marketing at the Fuzzy Front End of Innovation

Fiona Schweitzer

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	Proceedings of the AMA Summer Conference
Publication status	Published - 2012
Event	AMA Summer Conference 2012 - Chicago, United States Duration: 17 Aug 2012 → 19 Aug 2012 http://www.marketingpower.com/Calendar/Pages/SummerMarketingEducatorsConference2012.aspx

Conference	AMA Summer Conference 2012
Country/Territory	United States
City	Chicago
Period	17.08.2012 → 19.08.2012
Internet address	http://www.marketingpower.com/Calendar/Pages/SummerMarketingEducatorsConference2012.aspx

Cite this

@inproceedings{fad46f9f2b1f4c0c847f2024fb123be1,

title = "The Impact of Proactive Marketing at the Fuzzy Front End of Innovation",

author = "Fiona Schweitzer",

year = "2012",

language = "English",

booktitle = "Proceedings of the AMA Summer Conference",

note = "AMA Summer Conference 2012 ; Conference date: 17-08-2012 Through 19-08-2012",

url = "http://www.marketingpower.com/Calendar/Pages/SummerMarketingEducatorsConference2012.aspx",

}