The Impact of Proactive Marketing at the Fuzzy Front End of Innovation

Fiona Schweitzer

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Original languageEnglish
Title of host publicationProceedings of the AMA Summer Conference
Publication statusPublished - 2012
EventAMA Summer Conference 2012 - Chicago, United States
Duration: 17 Aug 201219 Aug 2012


ConferenceAMA Summer Conference 2012
Country/TerritoryUnited States
Internet address

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