The hidden impact of word-of-mouth: A system dynamics approach

Jörg Kraigher-Krainer, Margarethe Überwimmer, Yasel Josè Costa Salas, Andreas Zehetner

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The hidden impact of word-of-mouth: A system dynamics approach'. Together they form a unique fingerprint.

Business & Economics