The Future of Newsletter Marketing Is Customization, Not Personalization: An Abstract

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)
Publication status	Published - Jul 2023

Cite this

@inproceedings{036d7209e53b4e45ba74a76167bc53c8,

title = "The Future of Newsletter Marketing Is Customization, Not Personalization: An Abstract",

author = "Christopher Korntner-Kanitz and Michael Schade and Maik Dulle and Jan Wiezorrek and Stephan Buttgereit",

year = "2023",

month = jul,

language = "English",

booktitle = "Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)",

}

TY - GEN

T1 - The Future of Newsletter Marketing Is Customization, Not Personalization: An Abstract

AU - Korntner-Kanitz, Christopher

AU - Schade, Michael

AU - Dulle, Maik

AU - Wiezorrek, Jan

AU - Buttgereit, Stephan

PY - 2023/7

Y1 - 2023/7

M3 - Conference contribution

BT - Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)

ER -