The Future of Newsletter Marketing Is Customization, Not Personalization: An Abstract

Christopher Korntner-Kanitz, Michael Schade, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationDevelopments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)
Publication statusPublished - Jul 2023

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