The formation of virtual organizations by means of electronic institutions in a 3D e-Tourism environment

Markus Gärtner, Ingo Seidel, Josef Wolfartsberger, Helmut Berger

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)

Abstract

In this article we showcase an agent-mediated B2C and B2B e-Marketplace. This e-Marketplace is part of the social and immersive 3D e-Tourism environment “Itchy Feet”. We give an overview of the framework that forms the basis of the e-Marketplace and show how it is used to create B2C-, B2B- and Virtual Organizations that are visualized in a 3D Virtual World. This interface provides users with an intuitive and easy way to interact with humans and software agents by means of a 3D Virtual World. The business logic is realized by autonomous software agents offering services to customers. The e-Marketplace is regulated by Electronic Institutions to ensure that all participants adhere to the rules of the market. The article is concluded with a detailed discussion on bridging the gaps between Multi-Agent Systems and 3D Virtual Worlds and the preliminary results of a conducted usability study of “Itchy Feet”.
Original languageEnglish
Pages (from-to)3157-3169
Number of pages13
JournalInformation Sciences
Volume180
Issue number17
DOIs
Publication statusPublished - 1 Sep 2010

Keywords

  • 3D virtual world
  • Electronic institutions
  • Multi-agent system
  • Virtual organizations
  • e-Commerce
  • e-Marketplace
  • e-Tourism

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