The Evolution of Online Complainants’ Desires: Understanding Complexity, Transforming the Marketplace

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2019 Winter Academic Conference
Publisher	American Marketing Association
Pages	CFC-10
Publication status	Published - 2019
Externally published	Yes

AMA 2018 Best Track Paper
Weitzl, W. J. (Recipient), Hutzinger, C. (Recipient), Einwiller, S. (Recipient) & Grohs, R. (Recipient), 2019
Prize

The Evolution of Online Complainants’ Desires
Weitzl, W. J. (Speaker), Hutzinger, C. (Speaker), Einwiller, S. (Speaker) & Grohs, R. (Speaker)
20 Feb 2019
Activity: Talk or presentation › Oral presentation

Cite this

@inproceedings{4f7acc299a5d4b53a1630de82ebb59c7,

title = "The Evolution of Online Complainants{\textquoteright} Desires: Understanding Complexity, Transforming the Marketplace",

author = "Weitzl, \{Wolfgang Jonas\} and Clemens Hutzinger and Sabine Einwiller and Reinhard Grohs",

year = "2019",

language = "English",

pages = "CFC--10",

booktitle = "Proceedings of the 2019 Winter Academic Conference",

publisher = "American Marketing Association",

address = "United States",

}

The Evolution of Online Complainants’ Desires: Understanding Complexity, Transforming the Marketplace. / Weitzl, Wolfgang Jonas; Hutzinger, Clemens; Einwiller, Sabine et al.
Proceedings of the 2019 Winter Academic Conference. American Marketing Association, 2019. p. CFC-10.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - The Evolution of Online Complainants’ Desires

T2 - Understanding Complexity, Transforming the Marketplace

AU - Weitzl, Wolfgang Jonas

AU - Hutzinger, Clemens

AU - Einwiller, Sabine

AU - Grohs, Reinhard

PY - 2019

Y1 - 2019

M3 - Conference contribution

SP - CFC-10

BT - Proceedings of the 2019 Winter Academic Conference

PB - American Marketing Association

ER -