The Evolution of Online Complainants’ Desires: Understanding Complexity, Transforming the Marketplace

Wolfgang Jonas Weitzl, Clemens Hutzinger, Sabine Einwiller, Reinhard Grohs

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2019 Winter Academic Conference
PublisherAmerican Marketing Association
Publication statusPublished - 2019
Externally publishedYes

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