The Evolution of Online Complainants’ Desires: Understanding Complexity, Transforming the Marketplace

Wolfgang Jonas Weitzl, Clemens Hutzinger, Sabine Einwiller, Reinhard Grohs

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2019 Winter Academic Conference
PublisherAmerican Marketing Association
Publication statusPublished - 2019
Externally publishedYes
  • AMA 2018 Best Track Paper

    Weitzl, Wolfgang Jonas (Recipient), Hutzinger, Clemens (Recipient), Einwiller, Sabine (Recipient) & Grohs, Reinhard (Recipient), 2019


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