The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions.

Margarethe Überwimmer, Elisabeth Frankus, Laura Casati, Shauna Stack, Tomáš Kincl, Lucie Sára Závodná

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

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Engineering & Materials Science

Business & Economics