| Original language | German (Austria) |
|---|---|
| Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 6 |
| Editors | Udo Wagner, Heribert Reisinger, Christoph Schwand |
| Publisher | Facultas.WUV |
| ISBN (Print) | 978-3-7089-0932-5 |
| Publication status | Published - 2013 |
| Externally published | Yes |
Thalia - Das Beste vieler Welten
Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review