Sustainability as a marketing doctrine (in different economical conditions)

Darko Panetlic, Neboisa Davcik, Andreas Zehetner, Tom Gillpatrick

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Original languageEnglish
Title of host publicationProceedings Cross-Cultural Conference 2013
PublisherShaker Verlag
Number of pages11
ISBN (Print)978-3-8440-1839-4
Publication statusPublished - 2013
EventCross-Cultural Conference 2013 - Steyr, Austria
Duration: 8 May 20138 May 2013

Conference

ConferenceCross-Cultural Conference 2013
CountryAustria
CitySteyr
Period08.05.201308.05.2013

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