Sustainability as a marketing doctrine (in different economical conditions)

Darko Panetlic, Neboisa Davcik, Andreas Zehetner, Tom Gillpatrick

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	Proceedings Cross-Cultural Conference 2013
Publisher	Shaker Verlag
Number of pages	11
ISBN (Print)	978-3-8440-1839-4
Publication status	Published - 2013
Event	Cross-Cultural Conference 2013 - Steyr, Austria Duration: 8 May 2013 → 8 May 2013

Cite this

@inproceedings{375d381fc2854823b2ff72c53ad941ca,

title = "Sustainability as a marketing doctrine (in different economical conditions)",

author = "Darko Panetlic and Neboisa Davcik and Andreas Zehetner and Tom Gillpatrick",

year = "2013",

language = "English",

isbn = "978-3-8440-1839-4",

booktitle = "Proceedings Cross-Cultural Conference 2013",

publisher = "Shaker Verlag",

note = "Cross-Cultural Conference 2013 ; Conference date: 08-05-2013 Through 08-05-2013",

}

TY - GEN

T1 - Sustainability as a marketing doctrine (in different economical conditions)

AU - Panetlic, Darko

AU - Davcik, Neboisa

AU - Zehetner, Andreas

AU - Gillpatrick, Tom

PY - 2013

Y1 - 2013

M3 - Conference contribution

SN - 978-3-8440-1839-4

BT - Proceedings Cross-Cultural Conference 2013

PB - Shaker Verlag

T2 - Cross-Cultural Conference 2013

Y2 - 8 May 2013 through 8 May 2013

ER -