The internet has shaped the way companies are conducting business. When it comes to paying online, many users still shy away from transferring their money electronically. In this paper, we first introduce a framework illustrating important factors that shape users’ intentions to pay online. Subsequently, we present data from an empirical survey among Austrian internet users to illustrate which online payment methods are actually used and then test our model. The results show that factors that generate benefits for users and factors that create trust have a significant influence on users’ attitudes towards online payments.
- electronic payment
- internet payment
- structural equation modelling
- multigroup analysis
- electronic business