Success Factors of Brand Communication on Facebook

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Place of Publication	Orlando, FL
Publisher	Academy of Marketing Science
Publication status	Published - 2016
Externally published	Yes
Event	2016 Academy of Marketing Science (AMS) Annual Conference - Orlando, United States Duration: 18 May 2016 → 21 May 2016

Conference	2016 Academy of Marketing Science (AMS) Annual Conference
Country/Territory	United States
City	Orlando
Period	18.05.2016 → 21.05.2016

Cite this

@inproceedings{dae3237648ac4ca78e5a4506f8aa11f9,

title = "Success Factors of Brand Communication on Facebook",

author = "Weitzl, \{Wolfgang Jonas\} and Robert Zniva and Sabine Einwiller and Ardion Beldad",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference",

publisher = "Academy of Marketing Science",

note = "2016 Academy of Marketing Science (AMS) Annual Conference ; Conference date: 18-05-2016 Through 21-05-2016",

}

TY - GEN

T1 - Success Factors of Brand Communication on Facebook

AU - Weitzl, Wolfgang Jonas

AU - Zniva, Robert

AU - Einwiller, Sabine

AU - Beldad, Ardion

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference

PB - Academy of Marketing Science

CY - Orlando, FL

T2 - 2016 Academy of Marketing Science (AMS) Annual Conference

Y2 - 18 May 2016 through 21 May 2016

ER -