Success Factors of Brand Communication on Facebook

Wolfgang Jonas Weitzl, Robert Zniva, Sabine Einwiller, Ardion Beldad

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Place of PublicationOrlando, FL
PublisherAcademy of Marketing Science
Publication statusPublished - 2016
Externally publishedYes
Event2016 Academy of Marketing Science (AMS) Annual Conference - Orlando, United States
Duration: 18 May 201621 May 2016

Conference

Conference2016 Academy of Marketing Science (AMS) Annual Conference
CountryUnited States
CityOrlando
Period18.05.201621.05.2016

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