Translated title of the contribution | Marketing-Controlling for SME |
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Original language | German |
Title of host publication | Strategisches Marketing-Controlling für KMU – Basis für den Erfolg im EU-Binnenmarkt |
Publisher | Georg Thieme Verlag KG Stuttgart |
Number of pages | 320 |
Publication status | Published - 2000 |
Keywords
- Marketing Controlling Strategie KMU