Steel Corp: Using Logistics Criteria to Segment Customers

Markus Gerschberger; Ila Manuj; Patrick Freinberger

Steel Corp: Using Logistics Criteria to Segment Customers

Markus Gerschberger, Ila Manuj, Patrick Freinberger

Research Center Steyr

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Abstract

Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.

Original language	English
Title of host publication	Council of Supply Chain Management Professionals
Pages	1-16
Publication status	Published - 2018
Event	CSCMP 2018, Nashville - Nashville, United States Duration: 29 Sept 2018 → 30 Sept 2018 https://cscmpedge.org/ehome/cscmpedge2018/2018Nashville/

Conference

Conference	CSCMP 2018, Nashville
Country/Territory	United States
City	Nashville
Period	29.09.2018 → 30.09.2018
Internet address	https://cscmpedge.org/ehome/cscmpedge2018/2018Nashville/

Cite this

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title = "Steel Corp: Using Logistics Criteria to Segment Customers",

abstract = "Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.",

author = "Markus Gerschberger and Ila Manuj and Patrick Freinberger",

year = "2018",

language = "English",

pages = "1--16",

booktitle = "Council of Supply Chain Management Professionals",

note = "CSCMP 2018, Nashville ; Conference date: 29-09-2018 Through 30-09-2018",

url = "https://cscmpedge.org/ehome/cscmpedge2018/2018Nashville/",

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T1 - Steel Corp: Using Logistics Criteria to Segment Customers

AU - Gerschberger, Markus

AU - Manuj, Ila

AU - Freinberger, Patrick

PY - 2018

Y1 - 2018

N2 - Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.

AB - Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.

M3 - Conference contribution

SP - 1

EP - 16

BT - Council of Supply Chain Management Professionals

T2 - CSCMP 2018, Nashville

Y2 - 29 September 2018 through 30 September 2018

ER -

Steel Corp: Using Logistics Criteria to Segment Customers

Abstract

Conference

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