Steel Corp: Using Logistics Criteria to Segment Customers

Markus Gerschberger, Ila Manuj, Patrick Freinberger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review


Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be importnat to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.
Original languageEnglish
Title of host publicationCouncil of Supply Chain Management Professionals
Publication statusPublished - 2018
EventCSCMP 2018, Nashville - Nashville, United States
Duration: 29 Sept 201830 Sept 2018


ConferenceCSCMP 2018, Nashville
Country/TerritoryUnited States
Internet address


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