Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review

Robert Zimmermann, Andreas Auinger, Rene Riedl

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

4 Citations (Scopus)

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Smartphones as an Opportunity to Increase Sales in Brick-and-Mortar Stores: Identifying Sales Influencers Based on a Literature Review
Robert Zimmermann (Speaker)
26 Jul 2019 → 31 Jul 2019
Activity: Talk or presentation › Oral presentation