Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2018 EMAC Annual Conference
Publisher	European Marketing Academy
Publication status	Published - 2018
Externally published	Yes
Event	EMAC 2018 - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Cite this

@inproceedings{36d1a8eb045f4ced961ffb0e90585f3a,

title = "Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations",

author = "Weitzl, {Wolfgang Jonas} and Clemens Hutzinger",

year = "2018",

language = "English",

booktitle = "Proceedings of the 2018 EMAC Annual Conference",

publisher = "European Marketing Academy",

note = "EMAC 2018 ; Conference date: 29-05-2018 Through 01-06-2018",

}