Service recovery via social media: Normative social influences on complaint bystanders' brand image evaluations

Wolfgang Jonas Weitzl, Clemens Hutzinger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2018 EMAC Annual Conference
PublisherEuropean Marketing Academy
Publication statusPublished - 2018
Externally publishedYes
EventEMAC 2018 - Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018


ConferenceEMAC 2018
Country/TerritoryUnited Kingdom

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