Service failures as triggers of superior brand evaluations

Clemens Hutzinger, Wolfgang Jonas Weitzl

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Abstract

None
Original languageEnglish
Title of host publicationReputation and Image Recovery for the Tourism Industry
PublisherGoodfellow Publishers
ISBN (Print)9781911396673
DOIs
Publication statusPublished - May 2019
Externally publishedYes

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