Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Pavel Strach

Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Pavel Strach

Research Center Steyr

Research output: Contribution to journal › Article › peer-review

Abstract

The article discusses the role of novel expressions in the development of marketing and marketing science.

Original language	English
Pages (from-to)	59-60
Journal	Marketing Science & Inspiration
Volume	10
Issue number	1
Publication status	Published - Apr 2015

Keywords

acronyms
marketing
marketing science
labelling
branding

Cite this

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title = "Seeking catchy names and acronyms: How does marketing science shoot itself in the foot",

abstract = "The article discusses the role of novel expressions in the development of marketing and marketing science.",

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KW - branding

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Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Abstract

Keywords

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Cite this