Abstract
The article discusses the role of novel expressions in the development of marketing and marketing science.
| Original language | English |
|---|---|
| Pages (from-to) | 59-60 |
| Journal | Marketing Science & Inspiration |
| Volume | 10 |
| Issue number | 1 |
| Publication status | Published - Apr 2015 |
Keywords
- acronyms
- marketing
- marketing science
- labelling
- branding
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