Seeking catchy names and acronyms: How does marketing science shoot itself in the foot

Pavel Strach

Research output: Contribution to journalArticlepeer-review

Abstract

The article discusses the role of novel expressions in the development of marketing and marketing science.
Original languageEnglish
Pages (from-to)59-60
JournalMarketing Science & Inspiration
Volume10
Issue number1
Publication statusPublished - Apr 2015

Keywords

  • acronyms
  • marketing
  • marketing science
  • labelling
  • branding

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