Scaling Consumers´ Purchase Involvement: A New Approach

Jörg Kraigher-Krainer

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	14-19
Journal	Central European Business Review
Volume	1
Issue number	1
DOIs	https://doi.org/10.18267/j.cebr.3
Publication status	Published - Jan 2012

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@article{1a44840877eb48d4a9265e09ce7c2674,

title = "Scaling Consumers´ Purchase Involvement: A New Approach",

author = "J{\"o}rg Kraigher-Krainer",

year = "2012",

month = jan,

doi = "10.18267/j.cebr.3",

language = "English",

volume = "1",

pages = "14--19",

journal = "Central European Business Review",

issn = "1805-4862",

publisher = "Prague University of Economics and Business",

number = "1",

}