Sales Agents in B2B Markets: Analyzing Activities and Performance Gaps with Customers and Principals

Deva Rangarajan, Alessandro Romoli, Silvio Cardinali, Christian Stadlmann

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2024
Event	SIM Conference 2024: Brands and Purpose in a changing era - University IULM, Milan, Italy Duration: 17 Oct 2024 → 19 Oct 2024 https://www.simktg.it/attivita/education/social-events/sim-conference/

Conference	SIM Conference 2024
Country/Territory	Italy
City	Milan
Period	17.10.2024 → 19.10.2024
Internet address	https://www.simktg.it/attivita/education/social-events/sim-conference/

Cite this

@conference{3546639cd6034af1be123448c3dc8279,

title = "Sales Agents in B2B Markets: Analyzing Activities and Performance Gaps with Customers and Principals",

author = "Deva Rangarajan and Alessandro Romoli and Silvio Cardinali and Christian Stadlmann",

year = "2024",

language = "English",

note = "SIM Conference 2024 ; Conference date: 17-10-2024 Through 19-10-2024",

url = "https://www.simktg.it/attivita/education/social-events/sim-conference/",

}