Reviewing the Influence of Aging in Consumer Behaviour: Can we Learn From Demography?

Robert Zniva, Daniela Weiss, Wolfgang Jonas Weitzl, Thomas Salzberger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2015 ANZMAC Main Conference
PublisherAustralian and New Zealand Marketing Academy
Pages 814-814
Publication statusPublished - 2015
Externally publishedYes
EventANZMAC 2015 - Sydney, Australia
Duration: 30 Nov 20152 Dec 2015

Conference

ConferenceANZMAC 2015
CountryAustralia
CitySydney
Period30.11.201502.12.2015

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