Abstract
An abstract of the article "Reverse Sponsoring: An Empirical Analysis of Sponsors' Impact on the Image of Sport Team and League Brands" by Stephen Hanisch, Michael Schade, Christoph Kanitz and Christoph Burmann is presented.
| Original language | English |
|---|---|
| Pages (from-to) | 151-152 |
| Number of pages | 2 |
| Journal | AMA Summer Educators' Conference Proceedings |
| Volume | 24 |
| Publication status | Published - 1 Jan 2013 |
| Externally published | Yes |
Keywords
- Sports sponsorship
- Corporate sponsorship
- Branding (Marketing)