Abstract
An abstract of the article "Reverse Sponsoring: An Empirical Analysis of Sponsors' Impact on the Image of Sport Team and League Brands" by Stephen Hanisch, Michael Schade, Christoph Kanitz and Christoph Burmann is presented.
Original language | English |
---|---|
Pages (from-to) | 151-152 |
Number of pages | 2 |
Journal | AMA Summer Educators' Conference Proceedings |
Volume | 24 |
Publication status | Published - 1 Jan 2013 |
Externally published | Yes |
Keywords
- Sports sponsorship
- Corporate sponsorship
- Branding (Marketing)