REVERSE SPONSORING: AN EMPIRICAL ANALYSIS OF SPONSORS' IMPACT ON THE IMAGE OF SPORT TEAM AND LEAGUE BRANDS.

Stephan Hanisch, Michael Schade, Christopher Kanitz, Christoph Burmann

Research output: Contribution to journalArticlepeer-review

Abstract

An abstract of the article "Reverse Sponsoring: An Empirical Analysis of Sponsors' Impact on the Image of Sport Team and League Brands" by Stephen Hanisch, Michael Schade, Christoph Kanitz and Christoph Burmann is presented.
Original languageEnglish
Pages (from-to)151-152
Number of pages2
JournalAMA Summer Educators' Conference Proceedings
Volume24
Publication statusPublished - 1 Jan 2013
Externally publishedYes

Keywords

  • Sports sponsorship
  • Corporate sponsorship
  • Branding (Marketing)

Fingerprint

Dive into the research topics of 'REVERSE SPONSORING: AN EMPIRICAL ANALYSIS OF SPONSORS' IMPACT ON THE IMAGE OF SPORT TEAM AND LEAGUE BRANDS.'. Together they form a unique fingerprint.

Cite this