Rethinking Marketing and Sales – A New Agenda Forced by Green Transformation

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Translated title of the contribution	Marketing und Vertrieb neu denken - neue Agenda aufgrund der grünen Transformation
Original language	English
Title of host publication	Cross-Cultural Business Conference 2023. Proceedings.
Publisher	Shaker Verlag
Pages	94-98
ISBN (Electronic)	978-3-8440-9127-4
Publication status	Published - 2023

Cite this

@inproceedings{b4bb9f1ca138465582d95da569cabbf1,

title = "Rethinking Marketing and Sales – A New Agenda Forced by Green Transformation",

author = "Doris Ehrlinger and Margarethe {\"U}berwimmer and Hammer, \{Harald Josef\} and Stefan Mang and Laura Casati and Eileen Dauti",

year = "2023",

language = "English",

pages = "94--98",

booktitle = "Cross-Cultural Business Conference 2023. Proceedings.",

publisher = "Shaker Verlag",

}

TY - GEN

T1 - Rethinking Marketing and Sales – A New Agenda Forced by Green Transformation

AU - Ehrlinger, Doris

AU - Überwimmer, Margarethe

AU - Hammer, Harald Josef

AU - Mang, Stefan

AU - Casati, Laura

AU - Dauti, Eileen

PY - 2023

Y1 - 2023

M3 - Conference contribution

SP - 94

EP - 98

BT - Cross-Cultural Business Conference 2023. Proceedings.

PB - Shaker Verlag

ER -