Rethinking Marketing and Sales – A New Agenda Forced by Green Transformation

Doris Ehrlinger, Margarethe Überwimmer, Harald Josef Hammer, Stefan Mang, Laura Casati, Eileen Dauti

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Translated title of the contributionMarketing und Vertrieb neu denken - neue Agenda aufgrund der grünen Transformation
Original languageEnglish
Title of host publicationCross-Cultural Business Conference 2023. Proceedings.
PublisherShaker Verlag
ISBN (Electronic)978-3-8440-9127-4
Publication statusPublished - 2023

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