Product Stewardship - A New Approach in Product and Brand Management?

Fiona Schweitzer

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	Product Stewardship - A New Approach in Product and Brand Management?
Number of pages	20
Publication status	In preparation - 2000
Event	ESEE 2000 - Wien, Austria Duration: 1 May 2000 → 3 May 2000

Keywords

@inproceedings{3a967d093e3a4b9c8b1362a108281693,

title = "Product Stewardship - A New Approach in Product and Brand Management?",

keywords = "sustainability, product stewardship, economic trade-off, sustainability, product stewardship, economic trade-off",

author = "Fiona Schweitzer",

year = "2000",

language = "English",

booktitle = "Product Stewardship - A New Approach in Product and Brand Management?",