Product Development for Emerging Markets: Towards a Framework for Integrating Contextual Information into the Design Process

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Science
Pages79-83
Publication statusPublished - 2008
EventAnnual Meeting - Vancouver, Canada
Duration: 28 May 200831 May 2008

Conference

ConferenceAnnual Meeting
CountryCanada
CityVancouver
Period28.05.200831.05.2008

Keywords

  • Product design
  • contextual information
  • market orientation
  • emerging markets

Cite this