Product- and Market-Testing for Industrial Goods

Fiona Schweitzer, Kurt Gaubinger

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionProduct- and Market-Testing for Industrial Goods
Original languageGerman
Title of host publicationPraxisorientiertes Innovations- und Produktmanagement
Subtitle of host publicationGrundlagen und Fallstudien aus B-to-B-Märkten
EditorsMichael Rabl, Kurt Gaubinger, Thomas Werani
PublisherSpringer Verlag
Pages261-277
Number of pages17
ISBN (Electronic)978-3-8349-8780-8
ISBN (Print)978-3-8349-0974-9
DOIs
Publication statusPublished - 2009

Keywords

  • marktforschung
  • Innovationsmanagement
  • Industriegüter

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