Proccedings Cross-Cultural Business Conference 2017

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In this new age of globalization, cross-cultural and economic issues are increasingly becoming the center of attention in a variety of fields. Therefore, it is vital for both researchers and practitioners to continuously enhance and share their knowledge of their particular research areas and to embrace intercultural and economic aspects in their everyday working lives. The research group Global Business Management at the University of Applied Sciences Upper Austria, School of Management in Steyr performs research activities for the study programme Global Sales and Marketing, addressing such cross-cultural topics. In cooperation with the School of Informatics, Communications and Media in Hagenberg, the Cross-Cultural Business Conference 2017 is carried out to deal with intercultural and international perspectives in: -) Session A: Global Business and Export Management -) Session B: Marketing, Sales and Service Management -) Session C: Higher Education Research, Teaching and Learning -) Session D: Innovation and Entrepreneurship -) Session E: Human Resource Management
Original languageEnglish
Title of host publicationProceedings Cross-Cultural Business Conference 2017
PublisherFH OÖ
ISBN (Print)978-3-9504257-1-0
Publication statusPublished - 2017
EventCross-Cultural Business Conference 2017 - Steyr, Austria
Duration: 17 May 201719 May 2017


ConferenceCross-Cultural Business Conference 2017
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