People Tracking Technology Use Cases in Brick-And-Mortar Retail

This paper investigates the application of people tracking technologies within brick-and-mortar stores, offering a literature review on the various use cases these technologies address. The study identifies five primary use cases: “Customer flow analysis”, “Customer/Employee behavior analysis”, “Shopping space management”, “General people counting and tracking”, and “Location-based advertisement”. Camera-based people tracking emerged as the most used technology due to its detailed data capture capability, although privacy concerns and regulatory compliance pose significant challenges. However, complementary people tracking technologies such as Wi-Fi, Bluetooth, RADAR, and LIDAR also find use in specific contexts. The findings underscore the transformative potential of people tracking technologies in brick-and-mortar retail by driving operational efficiency, enhancing customer experience, and improving profitability. However, the paper also emphasizes the need for continued research into real-world applications, privacy safeguards, and cost-effectiveness to fully leverage the benefits of people tracking technologies in retail.