| Translated title of the contribution | Organisationales Beschaffungs¬verhalten |
|---|---|
| Original language | German |
| Title of host publication | Praxisorientiertes Business-to-Business Marketing |
| Publisher | Georg Thieme Verlag KG Stuttgart |
| Pages | 17-28 |
| ISBN (Print) | 978-3-8349-0346-4 |
| Publication status | Published - 2006 |
Organisationales Beschaffungs¬verhalten
Research output: Chapter in Book/Report/Conference proceedings › Chapter