Organisational innovation and coopetition between SMEs: A tertius strategies approach

Julien Granata, Mickaël Géraudel, Katherine Gundolf, Johanna Gast, Pierre Marquès

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)


Small- and medium-sized enterprises (SMEs) are particularly vulnerable to environmental forces and may therefore seek to supplement their insufficient resources and reduce uncertainty by adopting coopetition strategies. This longitudinal study of a wine producers union in Pic Saint-Loup is based on 45 interviews conducted during multiple data collection moments and shows how competing SMEs were able to develop cooperative strategies. We describe the three phases in the development of SME coopetition, as well as the role of stakeholders. We then present the tertius strategies that the SME managers chose to implement.

Original languageEnglish
Pages (from-to)81-99
Number of pages19
JournalInternational Journal of Technology Management
Issue number1-2
Publication statusPublished - 2016
Externally publishedYes


  • Coopetition strategies
  • Longitudinal study
  • Small- and medium-sized enterprises
  • SMEs
  • Stakeholders
  • Tertius
  • Tertius gaudens
  • Tertius iungens
  • Wine sector


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