| Translated title of the contribution | Optimize customer retention in mass markets |
|---|---|
| Original language | German |
| Publisher | Deutscher Universitäts-Verlag |
| ISBN (Print) | 3-8350-0504-9 |
| Publication status | Published - 2006 |
Optimierung der Kundenbindung in Massenmärkten
Research output: Book/Report › Book