Open Foresight Workshops for Opportunity Identification

Christiane Rau, Fiona Schweitzer, Oliver Gassmann

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

14 Citations (Scopus)

Abstract

This chapter provides the reader with different foresight workshop designs for collaborative opportunity identification. It focuses on foresight workshops as a means of opening up the foresight processes and enabling collaborative action. The chapter first introduces the basic procedure of foresight workshops. Then, it lays out the different stages in which a company can open up the foresight process and reasons why this pays off. The chapter also discusses pitfalls that companies must avoid in order to fully seize upon the potential of open foresight processes. It explains how to successfully plan and carry out an open foresight process. Finally, the chapter provides some thoughts on the use of open foresight workshops for opportunity identification. Various examples show how companies like Siemens, Greiner Perfoam, or Volkswagen implemented open foresight workshops and benefited from the positive effects of integrating external partners in their foresight processes.

Original languageEnglish
Title of host publicationOpen Innovation
Subtitle of host publicationNew Product Development Essentials from the PDMA
PublisherWiley
Pages27-52
Number of pages26
ISBN (Electronic)9781118947166
ISBN (Print)9781118770771
DOIs
Publication statusPublished - 13 Oct 2014

Keywords

  • Collaborative opportunity identification
  • Foresight workshops
  • Opportunity identification
  • Pitfalls

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