Only seemingly unsuccessful: Emotional reactions to unsuccessful customer forewarning and their impact on revengeful negative word-of-mouth

Wolfgang Jonas Weitzl; Clemens Hutzinger; Gerald Petz

Only seemingly unsuccessful: Emotional reactions to unsuccessful customer forewarning and their impact on revengeful negative word-of-mouth

Wolfgang Jonas Weitzl
, Clemens Hutzinger
, Gerald Petz

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English (American)
Title of host publication	Proceedings of the 2024 AMA Winter Academic Conference
Place of Publication	St. Pete Beach, FL
Publisher	American Marketing Association
Pages	1050-1053
ISBN (Electronic)	978-0-87757-018-9
ISBN (Print)	978-0-87757-018-9
Publication status	Published - 2024
Event	2024 AMA Winter Academic Conference: Unlocking our potential - St. Pete Beach, United States Duration: 23 Feb 2024 → 25 Feb 2024

Conference

Conference	2024 AMA Winter Academic Conference
Country/Territory	United States
City	St. Pete Beach
Period	23.02.2024 → 25.02.2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Cite this

@inproceedings{2a186283f62b45e9a08264d5e647ca8d,

title = "Only seemingly unsuccessful: Emotional reactions to unsuccessful customer forewarning and their impact on revengeful negative word-of-mouth",

author = "Weitzl, \{Wolfgang Jonas\} and Clemens Hutzinger and Gerald Petz",

year = "2024",

language = "Englisch (Amerika)",

isbn = "978-0-87757-018-9",

pages = "1050--1053",

booktitle = "Proceedings of the 2024 AMA Winter Academic Conference",

publisher = "American Marketing Association",

address = "USA/Vereinigte Staaten",

note = "2024 AMA Winter Academic Conference ; Conference date: 23-02-2024 Through 25-02-2024",

}

Weitzl, WJ, Hutzinger, C & Petz, G 2024, Only seemingly unsuccessful: Emotional reactions to unsuccessful customer forewarning and their impact on revengeful negative word-of-mouth. in Proceedings of the 2024 AMA Winter Academic Conference. American Marketing Association, St. Pete Beach, FL, pp. 1050-1053, 2024 AMA Winter Academic Conference, St. Pete Beach, United States, 23.02.2024.

Only seemingly unsuccessful: Emotional reactions to unsuccessful customer forewarning and their impact on revengeful negative word-of-mouth. / Weitzl, Wolfgang Jonas; Hutzinger, Clemens; Petz, Gerald.
Proceedings of the 2024 AMA Winter Academic Conference. St. Pete Beach, FL: American Marketing Association, 2024. p. 1050-1053.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - Only seemingly unsuccessful: Emotional reactions to unsuccessful customer forewarning and their impact on revengeful negative word-of-mouth

AU - Weitzl, Wolfgang Jonas

AU - Hutzinger, Clemens

AU - Petz, Gerald

PY - 2024

Y1 - 2024

M3 - Konferenzbeitrag

SN - 978-0-87757-018-9

SP - 1050

EP - 1053

BT - Proceedings of the 2024 AMA Winter Academic Conference

PB - American Marketing Association

CY - St. Pete Beach, FL

T2 - 2024 AMA Winter Academic Conference

Y2 - 23 February 2024 through 25 February 2024

ER -