Only seemingly unsuccessful: Emotional reactions to unsuccessful customer forewarning and their impact on revengeful negative word-of-mouth

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish (American)
Title of host publicationProceedings of the 2024 AMA Winter Academic Conference
Place of PublicationSt. Pete Beach, FL
PublisherAmerican Marketing Association
ISBN (Electronic)978-0-87757-018-9
ISBN (Print)978-0-87757-018-9
Publication statusPublished - 2024
Event2024 AMA Winter Academic Conference: Unlocking our potential - St. Pete Beach, United States
Duration: 23 Feb 202425 Feb 2024


Conference2024 AMA Winter Academic Conference
Country/TerritoryUnited States
CitySt. Pete Beach

Cite this