On the Role of User Interface Elements in the Hotel Booking Intention: Analyzing a Gap in State-of-The-Art Research

Stefan Eibl, Andreas Auinger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review


Hotel customers nowadays predominantly conduct their bookings via digital channels of hotels and online booking platforms such as booking.com. To gain a better understanding of influencing and decisive factors for hotel booking intention, a systematic literature review as well as a semi-structured content analysis was conducted. The review reveals that user-generated reviews and price of hotel rooms have been investigated most dominantly in the last years. In comparison to that, other factors such as hotel pictures, room descriptions, scarcity cues, brand image and other User Interface (UI) elements were not in the central focus of the research. It is found that in current research several factors that influence online hotel booking intention were investigated separately and there is a considerable lack of interconnected research into these factors. The authors identify research gaps regarding the different UI categories and propose research questions and a research agenda for future research. It can be analyzed that there are blind spots in current literature which can be covered by conducting further interconnected research in the field of online hotel booking intention or online hotel choice.
Original languageEnglish
Title of host publicationHCI in Business, Government and Organizations - 10th International Conference, HCIBGO 2023, Held as Part of the 25th HCI International Conference, HCII 2023, Proceedings
Subtitle of host publicationHCII 2023: HCI in Business, Government and Organizations
EditorsFiona Nah, Keng Siau
Place of PublicationCham
Number of pages20
VolumeLNCS Lecture Notes in Computer Science
EditionVolume 14038
ISBN (Electronic)978-3-031-35969-9
ISBN (Print)978-3-031-35968-2
Publication statusPublished - 25 Jul 2023

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume14038 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


  • Hotel choice
  • Influencing factors hotel booking intention
  • User interface elements

Cite this