On the Foundations of NeuroIS: Reflections on the Gmunden Retreat 2009

René Riedl; Rajiv D. Banker; Izak Benbasat; Fred D. Davis; Alan R. Dennis; Angelika Dimoka; David Gefen; Alok Gupta; Anja Ischebeck; Peter Kenning; Gernot Müller-Putz; Paul A. Pavlou; Detmar W. Straub; Jan Vom Brocke; Bernd Weber

doi:10.17705/1CAIS.02715

On the Foundations of NeuroIS: Reflections on the Gmunden Retreat 2009

René Riedl, Rajiv D. Banker, Izak Benbasat, Fred D. Davis, Alan R. Dennis, Angelika Dimoka, David Gefen, Alok Gupta, Anja Ischebeck, Peter Kenning, Gernot Müller-Putz, Paul A. Pavlou, Detmar W. Straub, Jan Vom Brocke, Bernd Weber

Research Center Steyr

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129 Citations (Scopus)

Abstract

This article reflects on the discussions of the fifteen participants (co authors) of a retreat on the "Foundations of NeuroIS" that took place in Gmunden (Austria) in September 2009. In particular, this article offers initial answers to a set of research questions which are important for the foundations of NeuroIS, an emerging subfield within the IS discipline. The key questions discussed during the retreat that are addressed in this article are: (1) What is NeuroIS, and how does it relate to sister disciplines, such as neuroscience, neuroeconomics, and neuromarketing? (2) Which neuroscience tools are relevant for IS research? (3) What can IS researchers learn from the neuroscience literature, and what do we already know about brain activity? (4) What are possible IS research topics that can be examined with neuroscience tools, and what are some promising research areas for NeuroIS? (5) How can NeuroIS be established as a new subfield in the IS literature, and what are the current challenges for NeuroIS? The article concludes by offering the participants' outlook on the future of NeuroIS.

Original language	English
Pages (from-to)	243-264
Number of pages	22
Journal	Communications of the AIS
Volume	27
Issue number	1
DOIs	https://doi.org/10.17705/1CAIS.02715
Publication status	Published - Aug 2010

Keywords

Brain
Cognitive neuroscience
EEG
NeuroIS
Neurophysiological measurements
TMS
fMRI

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10.17705/1CAIS.02715

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title = "On the Foundations of NeuroIS: Reflections on the Gmunden Retreat 2009",

abstract = "This article reflects on the discussions of the fifteen participants (co authors) of a retreat on the {"}Foundations of NeuroIS{"} that took place in Gmunden (Austria) in September 2009. In particular, this article offers initial answers to a set of research questions which are important for the foundations of NeuroIS, an emerging subfield within the IS discipline. The key questions discussed during the retreat that are addressed in this article are: (1) What is NeuroIS, and how does it relate to sister disciplines, such as neuroscience, neuroeconomics, and neuromarketing? (2) Which neuroscience tools are relevant for IS research? (3) What can IS researchers learn from the neuroscience literature, and what do we already know about brain activity? (4) What are possible IS research topics that can be examined with neuroscience tools, and what are some promising research areas for NeuroIS? (5) How can NeuroIS be established as a new subfield in the IS literature, and what are the current challenges for NeuroIS? The article concludes by offering the participants' outlook on the future of NeuroIS.",

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AU - Dimoka, Angelika

AU - Gefen, David

AU - Gupta, Alok

AU - Ischebeck, Anja

AU - Kenning, Peter

AU - Müller-Putz, Gernot

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AU - Vom Brocke, Jan

AU - Weber, Bernd

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On the Foundations of NeuroIS: Reflections on the Gmunden Retreat 2009

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Keywords

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