| Original language | English |
|---|---|
| Title of host publication | EMAC Annual Conference 2022, Budapest, 2022 |
| Publication status | Published - 2022 |
Not even Amazon is always right – How to drive private-label brand architecture decision-making
- Christopher Kanitz
- , Michael Schade
- , Eike Abraham
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review