New Service Development in German and Austrian Health Care: Bringing e-Health Services into the market

Johannes Kriegel, Patricia Mallory, Stephanie Schmitt-Rueth, Bernhard Güntert

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)77-86
JournalInternational Journal of Healthcare Management
Issue number2
Publication statusPublished - Feb 2013


  • E-health
  • New service development
  • Efficient consumer responses
  • Marketing mix
  • Modular design
  • Service provider

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