New product and service launching in new ventures: a multilevel approach to innovation antecedents

Mickael Géraudel, Johanna Gast, Katherine Gundolf

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Macro-economic policies such as public financing seek to push the development and introduction of innovations; however, entrepreneurs also need support in their ‘day-to-day’ activities to improve their capability to launch innovations. As this micro-level perspective is rarely studied, we analyze both the micro and macro levels by examining the effects of the entrepreneurs’ individual intention to innovate and public financing. Additionally, we include the meso level, representing entrepreneurs’ network. Entrepreneurs are embedded in social spheres in which they capture resources and identify opportunities. But not all entrepreneurs are equally well supported, and some tend to be completely isolated. We thus focus on multilevel factors explaining new product or service launching in new ventures. Drawing on data of 48,251 French new ventures, we reveal that innovation intention and public financing positively impact new ventures’ product and service innovation launching, while entrepreneurs’ isolation has a negative effect. We also highlight two interaction effects that enhance the multilevel effects of innovation antecedents.

Original languageEnglish
Pages (from-to)353-367
Number of pages15
JournalEconomics of Innovation and New Technology
Issue number4
Publication statusPublished - 19 May 2017
Externally publishedYes


  • Entrepreneurship
  • innovation strategy
  • SMEs


Dive into the research topics of 'New product and service launching in new ventures: a multilevel approach to innovation antecedents'. Together they form a unique fingerprint.

Cite this