"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Wolfgang Jonas Weitzl
, Elisabeth Wolfsteiner
, Sabine Einwiller
, Udo Wagner

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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“My friends say: best product ever!” The critical role of source credibility and product type for positive vs. negative online review influence
Weitzl, W. J. (Speaker), Wolfsteiner, E. (Speaker), Einwiller, S. (Speaker) & Wagner, U. (Speaker)
22 Jul 2016
Activity: Talk or presentation › Oral presentation