"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Wolfgang Jonas Weitzl; Elisabeth Wolfsteiner; Sabine Einwiller; Udo Wagner

"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Wolfgang Jonas Weitzl, Elisabeth Wolfsteiner, Sabine Einwiller, Udo Wagner

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2016 Global Marketing Conference
Publication status	Published - 2016
Externally published	Yes
Event	2016 Globarl Marketing Conference (GMC) - Hong Kong, China Duration: 21 Jul 2016 → 24 Jul 2016

Conference

Conference	2016 Globarl Marketing Conference (GMC)
Country/Territory	China
City	Hong Kong
Period	21.07.2016 → 24.07.2016

“My friends say: best product ever!” The critical role of source credibility and product type for positive vs. negative online review influence
Weitzl, W. J. (Speaker), Wolfsteiner, E. (Speaker), Einwiller, S. (Speaker) & Wagner, U. (Speaker)
22 Jul 2016
Activity: Talk or presentation › Oral presentation

Cite this

@inproceedings{80f17ad4098449ef8a59994cfd069434,

title = "{"}My Friends say: Best Product Ever!{"} The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence",

author = "Weitzl, {Wolfgang Jonas} and Elisabeth Wolfsteiner and Sabine Einwiller and Udo Wagner",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 Global Marketing Conference",

note = "2016 Globarl Marketing Conference (GMC) ; Conference date: 21-07-2016 Through 24-07-2016",

}

"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence. / Weitzl, Wolfgang Jonas; Wolfsteiner, Elisabeth; Einwiller, Sabine et al.
Proceedings of the 2016 Global Marketing Conference. 2016.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - "My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

AU - Weitzl, Wolfgang Jonas

AU - Wolfsteiner, Elisabeth

AU - Einwiller, Sabine

AU - Wagner, Udo

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 Global Marketing Conference

T2 - 2016 Globarl Marketing Conference (GMC)

Y2 - 21 July 2016 through 24 July 2016

ER -

"My Friends say: Best Product Ever!" The Critical Role of Source Credibility and Product Type for Positive vs. Negative Online Review Influence

Conference

Activities

“My friends say: best product ever!” The critical role of source credibility and product type for positive vs. negative online review influence

Cite this