Modelling Effects of Advertising for Non-Durable Goods

Margarethe Überwimmer, Manfred Deistler

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationContent and Media Factors in Advertising
PublisherHet Spinhuis Publishers
Pages189-194
ISBN (Print)90-5589-228-9
Publication statusPublished - 2003
Event2nd International Conference on Research in Advertising - Amsterdam, Netherlands
Duration: 1 Jun 20035 Jun 2003

Conference

Conference2nd International Conference on Research in Advertising
CountryNetherlands
CityAmsterdam
Period01.06.200305.06.2003

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