Modelling Effects of Advertising for Non-Durable Goods

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Content and Media Factors in Advertising
Publisher	Het Spinhuis Publishers
Pages	189-194
ISBN (Print)	90-5589-228-9
Publication status	Published - 2003
Event	2nd International Conference on Research in Advertising - Amsterdam, Netherlands Duration: 1 Jun 2003 → 5 Jun 2003

Conference	2nd International Conference on Research in Advertising
Country/Territory	Netherlands
City	Amsterdam
Period	01.06.2003 → 05.06.2003

Cite this

@inproceedings{bfba68d5db5b4c6189bcec5f2f12bce6,

title = "Modelling Effects of Advertising for Non-Durable Goods",

author = "Margarethe {\"U}berwimmer and Manfred Deistler",

year = "2003",

language = "English",

isbn = "90-5589-228-9",

pages = "189--194",

booktitle = "Content and Media Factors in Advertising",

publisher = "Het Spinhuis Publishers",

note = "2nd International Conference on Research in Advertising ; Conference date: 01-06-2003 Through 05-06-2003",

}

TY - GEN

T1 - Modelling Effects of Advertising for Non-Durable Goods

AU - Überwimmer, Margarethe

AU - Deistler, Manfred

PY - 2003

Y1 - 2003

M3 - Conference contribution

SN - 90-5589-228-9

SP - 189

EP - 194

BT - Content and Media Factors in Advertising

PB - Het Spinhuis Publishers

T2 - 2nd International Conference on Research in Advertising

Y2 - 1 June 2003 through 5 June 2003

ER -