Missing the forest for the trees: Balancing personalization costs and benefits in persuasive games

Elke Mattheiss, David Sellitsch, Marc Busch, Wolfgang Hochleitner, Josef Wolfartsberger, Manfred Tscheligi

Research output: Contribution to journalConference articlepeer-review

2 Citations (Scopus)

Abstract

Research has shown that personalization of persuasive games along certain dimensions (e.g. gender, player types) can increase the persuasive effect. However, when designing a personalized game the question arises, which player characteristics should be used as personalization factors? Considering too many factors quickly results in extensive or even unmanageable design efforts, whereas focusing on too few leads to the risk of stereotyping or addressing only a small part of the target group. In this position paper, we discuss issues of personalization in design practice and present the approach we choose in designing persuasive games for promoting an active lifestyle. We conclude with the need for empirical research in order to estimate costs and benefits of personalization.

Original languageEnglish
Pages (from-to)40-43
Number of pages4
JournalCEUR Workshop Proceedings
Volume1582
Publication statusPublished - 2016
EventInternational Workshop on Personalization in Persuasive Technology, PPT 2016 - Salzburg, Austria
Duration: 5 Apr 2016 → …

Keywords

  • Cost-benefit considerations
  • Personalization
  • Persuasive games

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