Mirror Board - An Interactive Billboard

Johannes Schönböck, Florian König, Dominik Gruber, Emre Zaim, Albrecht Schmidt

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Abstract

Although a lot of things have changed in the field of advertisement over the past few years one thing has nearly stayed the same for years: the billboard. Billboards play an important role in advertisement; nevertheless a lot of people only recognize them unconsciously and thus cannot remember the advertising message. With MirrorBoard we want to grab people’s attention and enhance the memorization of the product by letting people interact with the billboard or even integrating the observer into the scenario shown. Furthermore posters might act as gateways to mobile services which allow the user seamless and natural interaction with the poster. This paper presents scenarios how people can interact with MirrorBoard and describes how such a system can be implemented. Furthermore we conducted a user study evaluating a prototype system, the results of which will also be discussed.
Original languageEnglish
Title of host publicationProceedings of Mensch und Computer 2008
PublisherOldenburg Wissenschaftsverlag
Number of pages10
Publication statusPublished - 2008
EventMensch und Computer 2008 - Lübeck, Germany
Duration: 7 Sep 200810 Sep 2008

Conference

ConferenceMensch und Computer 2008
CountryGermany
CityLübeck
Period07.09.200810.09.2008

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