| Translated title of the contribution | Media Market - Welcome in the free market! |
|---|---|
| Original language | German |
| Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 3 |
| Publisher | WUV Universitätsverlag |
| Pages | 195-204 |
| ISBN (Print) | 3851147251 |
| Publication status | Published - 2003 |
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